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So far tscconsutlants has created 124 blog entries.

August 2025

July 2025

Greek Thoughts – The Trojan War

2025-07-07T20:05:09+00:00

Let me start this post by telling you the story of the Trojan War.  Three goddesses, Hera, Athena and Aphrodite quarreled over which of them is the fairest.  Their judge, Paris, the handsome son of the Trojan King Priam, decided in favor of Aphrodite and as a reward, was promised the most beautiful of [...]

Greek Thoughts – The Trojan War2025-07-07T20:05:09+00:00

Greek Thoughts – Women of the World

2025-07-07T16:53:30+00:00

It is always a reminder to me when I travel to Europe about the role that women played in ancient worlds.  When visiting Italy several years ago we made a trip to Pompeii.  There is evidence in the city’s history that women engaged in business, owning shops or working as artisans in Ancient Pompeii. [...]

Greek Thoughts – Women of the World2025-07-07T16:53:30+00:00

June 2025

Your Brand: Brand Audience

2025-05-19T21:35:53+00:00

I have talked about the style, values and personality of my brand but who is my audience?  How are they interacting with my brand?  How do I want them to feel?   I want them to feel excited about their future.  I want them to have a vision of “us” and how we can set [...]

Your Brand: Brand Audience2025-05-19T21:35:53+00:00

Your Brand: Brand Style

2025-05-19T21:33:46+00:00

It seems kind of funny that my brand may also have a style.  When I think of style I often think of fashion.  But I truly believe that brand has style and may be formal, conversational, playful, or authoritative. The biggest thing about the style of my brand is that it is both conversational [...]

Your Brand: Brand Style2025-05-19T21:33:46+00:00

Your Brand: Brand Values

2025-05-19T21:31:53+00:00

Last week we talked about the personality of my brand but now we need to talk about the values that your brand has.  Think about three values of your brand that you will always stand by…no matter what! When I think of my brand, the three values that I always use are: honest, innovative [...]

Your Brand: Brand Values2025-05-19T21:31:53+00:00

Your Brand: Brand Personality

2025-05-19T21:29:21+00:00

When I think about who I am, my brand always comes into play.  So, I thought we could spend a few weeks talking and thinking about our brand.  Let’s start with the personality of your brand.  Can you honestly say that your brand has a personality?  If your brand were a person, what 3 [...]

Your Brand: Brand Personality2025-05-19T21:29:21+00:00
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