I have talked about the style, values and personality of my brand but who is my audience? How are they interacting with my brand? How do I want them to feel? I want them to feel excited about their future. I want them to have a vision of “us” and how we can set some inspiration about the future and some forward-thinking for their own brand.
The time I spend writing is clearly for my audience. I already know what I am writing about but sharing with others is what makes my brand special. I am not just engaging with you for today but to empower you to dream bigger, anticipate potential opportunities and feel confident about what lies ahead.
Who do you want your audience to be when it comes to your brand? How will you achieve a real connection with them? Will you do it through innovation, storytelling, or perhaps by providing tools and resources that help them visualize their potential? You are not sharing for self-promotion; you are sharing to make an impact!
Think about what you want to share and do it! You have an important message that will build your brand and your audience. I would love to hear more about the way your brand instills a sense of excitement and optimism!
