It seems kind of funny that my brand may also have a style. When I think of style I often think of fashion. But I truly believe that brand has style and may be formal, conversational, playful, or authoritative.
The biggest thing about the style of my brand is that it is both conversational and authoritative. By adding these two things to my style, it makes me both reliable and approachable. Like a trusted friend who is an expert!
Why does our style matter? In my case I hope that I can challenge perceptions, energize conversations and build connections. When people read what I write or talk to me, I want to ignite a sense of excitement about what is possible for them. I want them to be encouraged to dream big, embrace opportunities, and feel confident about what’s ahead.
I want my style to shine through just like my outfit does when I am wearing something that makes me feel good…I want those reading or hearing my words to feel excited about their own possibilities. How will your style shine through?
