When I think about who I am, my brand always comes into play. So, I thought we could spend a few weeks talking and thinking about our brand. Let’s start with the personality of your brand. Can you honestly say that your brand has a personality? If your brand were a person, what 3 words would you use to describe its personality?
For me, the 3 words that I would use are: thought provoking, exciting and caring. But your brand’s personality may be different and may include words like authentic, bold, distinctive, dynamic, innovative, memorable, modern, noteworthy, recognizable, sophisticated, or unique.
So, pick your 3 words and now sit back and think about how those words reflect you and your brand along with working together to strengthen your brand. In my case, here are my 3 words along with their definitions and how they may work together to strengthen the message of my brand.
Thought-provoking suggests that my brand challenges perceptions and sparks curiosity. Exciting means that it brings energy and passion to every interaction. Caring highlights a deep connection and empathy for my audience. Together, these traits paint a vivid picture of my brand that’s both intellectually stimulating and emotionally engaging.
I want my audience to feel my passion and think about what I am sharing with them. And I absolutely want them to know that I am sharing to help them in their own life and career.
What are your 3 words and how are you using them to show your Brand Personality?
