What is your purpose and why is it important to everyone?  The dictionary defines purpose as the reason for which something exists or is done.  But YOUR purpose is so much more than that!

First of all, purpose is something you should “live into”.  Purpose is a belief that life matters and that you make a difference and is a sense of being guided by meaningful values and goals.  Core values that you have are part of your purpose.

So why is this so important?  Your purpose can help you make choices which ensure that you match your values and talents.  It also helps us to make sure we are choosing what we spend time and effort on.

So, the best way to start is to clarify your purpose.  This is done by defining your purpose with as much detail and clarity as possible. Identify what differentiates your purpose from others and what makes your contribution to it unique.

The next step is to articulate your purpose.  Write it down, revisit it regularly and adjust it as necessary to keep it fresh.  Then use it actively when you are making choices.  This will help you choose what you work on and will help with your value proposition and future plans.  Use your purpose to broaden and solidify the impact you want to make.

And finally make sure you stay nimble.  Monitor, measure, reevaluate and reassess your purpose regularly.  Things will change in your life so make sure you shift and adapt to continue to your purpose.  Being resilient will help you in the future of the work you want to do!

A final thought is that if you have a well-defined purpose, then you can use it to help others live into their purpose.  Have the courage to make your purpose greater than your fear!